I have a fascination with The White Stripes. It’s amazing to me how much they can do with so little.

In this roughly two minute clip, Jack White talks about the things that foster their creativity.

There are two main takeaways here:

1. You don’t always wake up inspired and you don’t really need to. Get to work anyway. You still may come up with something good. I would add that inspiration often follows getting started anyway.

2. Create a box and then work within that box. Restrictions and constraints can foster creativity. Too many options and a lack of constraints can kill creativity. The White Stripes have chosen certain restrictions and constraints to continually force themselves to be creative.